TIMBERLAND DEBUTS AT BREAD&&BUTTER BY ZALANDO 2018

TIMBERLAND DEBUTS AT BREAD&&BUTTER BY ZALANDO 2018

Monday, July 9, 2018 — Urban outdoor lifestyle brand Timberland participate for the first time at the 2018 edition of the Bread&&Butter by Zalando, the pop-up of style and culture taking place from the 31st of August to the 2nd of September. 

Reinforcing the commitment to making products responsibly and sustainably, Timberland will attend Bread&&Butter 2018 edition with a clear eco-conscious message.
The Timberland Park provides B&&B with a green space that allows attendees to reconnect with nature, relax, and discover more about Timberland’s efforts in becoming a more socially responsible brand.

During the 3 day fashion festival, Timberland will unveil for the first time their FW18 collaboration with Christopher RÆBURN.  The English designer’s ethos encompasses 3 key pillars- REMADE, REDUCED, RECYCLED - and is combined with an aesthetic of utility and craftmanship, creating a natural and authentic connection with Timberland’s values.

The collection, exclusively presented in Berlin, will hit the stores worldwide later in the season and marks a significant steps forward for Timberland in taking responsible fashion to the next level.

In addition, on Friday the 31st of August, Timberland will launch their “My Playgreen” initiative, which following activations in London, and Milan, arrives in Berlin for 2018, further enhancing the key role played by sustainability while highlighting the brand’s dedication to rejuvenating public urban outdoor spaces.

My Playgreen is a 5-year grant program that support the nourishment and maintenance of greenspaces for local communities across 5 of Europe’s largest cities.

Join Timberland at Bread & Butter by Zalando and follow their sustainable journey on @timberland_eu

 

Margo Van Raemdonck Media Mania